Overview

The world is now a global village. Everyone is connected with each other. Businesses and startups are also nodes of these connections. In the era of digital marketing, businesses are trying to get customers all around the globe. This gives them the opportunity to offer their audience to a broader audience.

Websites and mobile apps are facilitating modern businesses and startups to achieve their goals. But which one would be a better option if a person has a startup or a personal business that they want to grow on a larger scale? What should they do, and what steps do they need to take?

In this blog, we will discuss this in greater detail, explore the upsides and downsides of both approaches, and explain my own opinion about the importance of having web apps for your business.

Why do businesses need a digital presence in the first place?

Let&apose;s start by answering the question of why we need a digital presence in the first place. The answer is obvious and simple: mobile and computer applications are now in the hands of billions of people. The Internet helps all of these people to connect and interact with each other.

Physical marketing takes a lot of hard work, time, and investment. Even if we satisfy all the conditions, the results will not be equal to the results you will get from digital marketing.

People on the internet connect with each other like nodes in a network, creating a huge network of connections. Businesses are trying to interact with these people. They market their products in a way that can be shared with billions of people easily.

Better option for startups:

I personally recommend starting with web apps or websites. I will give you plenty of reasons why startups should avoid Android apps.

Reason 01: Websites are more shareable

Mobile app content is not easily shareable for startups. Most startups want their products and services to be shared with colleagues and friends. Unfortunately, if you have launched an app for your business and your business doesn’t have a huge audience, you probably won't achieve your goals.

The reason is that people are unlikely to download apps from startups that are new to the market. Additionally, people need to download your application to see its content.

On the other hand, people can easily share website links with their friends, who can then view the content without needing to download anything from the Play Store.

Reason 02: Websites are cost-effective

If you have a startup that is struggling to enter the market, a website is the best option to get started. Compared to an app, a website is easier to set up using platforms like WordPress, Wix, or Framer.

However, developing a web app would be a good investment for your business as it provides scalability, performance, and customization.

There is a difference between a website and a web app. Here is an article that can help you understand: Click here.

Reason 03: Website is the building block of the startups

Business today’s are stand on websites today. People get to know about their services with the help of website easily. Website help business to showcase all their product as they want.

Website increases the credibility of the overall business. You might get an idea how important the website is for your business now. So, making the website more professional, Performance friendly and design is more important.

Because every business has an website and i hope you competitors has also an website. So there are a lot audience in google but also has a huge amount of competition.

In the competition, a good quality ui and performance help you to standout. Let me give you an example why?

We shouldn’t judge a book by its cover, but we actually do when we get the first impression. People nowadays have short attention spans, and the first impression matters a lot.

You also experience this when you watch YouTube. An attractive thumbnail is very important on YouTube. If your thumbnail doesn't capture the viewer's attention, you might not get views initially. The same happens on TikTok, Instagram, and all other marketing platforms.

Businesses target people's attention daily. When many businesses approach people, they are likely to be attracted to the businesses that convey their message effectively, make a great first impression, and are more user-friendly than others.

The halo effect occurs when our overall positive impression of a person, product, or brand is based on a single characteristic. If our first impression is positive, the subsequent judgments we make will be colored by this first impression.

Designing is not about just making you website more fancy. It’s all about making your website more simpler and user friendly. So, people easily can understand the message of the business.

That’s why a lot of businesses conduct case studies to get know more about user psychology. Just making an product looks wonderful is not enough, if it’s implementation is not user friendly.

Just take an example of this apple mouse and think what will you do with wonderful design of the when you have an important meeting and your mouse needs charging?

Apple mistake that they did in mouse ux. They insert port in the bottom of mouse causing the problem to the user. Users can't be able to charge and use together with this problem.

This was a fail apple product because of not a good UX (user experience). That’s why you have to be very careful about the user experience of your website when you implement your design.

But most startups wants to focus of their core businesses and doesn’t want to manage all the design, user-case study and development work. As it takes a lot of time to build an team and cost is much higher. Most of the time, you have to give a lot of employee benefits that can burden your business if you are at startup level.

If you are facing this problem, then you come into the right place. Houseofstartup.com is an subscription based design and web development agency that help you to manage all kind of design work you need including from case study or research to Ui designing and from website development to production.

Helping you to build all kind of assets you need for your business including logos, banners, thumbnail and social media graphics. Helping you to standout with motion graphics, 3d designing and visualizing your product in a monthly subscription. Checkout our Pricing. — link

Reason 04: Alternative way to get mobile app benefits:

We know that there are some benefits of mobile applications. Like people get engaged with mobile application too much. It is obvious that when you had downloaded an app in your phone. You will get interact with it.

The mobile app is much faster because user has already downloaded it when he installed from Play Store or Apple Store. But the problem is the remain same, how you will get the benefits of it as a startup.

The simple answer is Social Media Marketing. Like you know people may not download an unfamiliar app in the mobile phone. But the familiar social media platforms around the world can facilitate you to interact with billions of people. Like Facebook, X , YouTube and instagram app has installed on global scale in people mobile. How good if you interact with them using these applications.

This will help you to get all the benefits of mobile apps. That’s why today’s startups didn’t invest on mobile apps because they can get exactly the same benefits from social media platforms.

But it depends on your need, maybe you are startup that comes into the market with a new app. But in short if you are planning to launch it make sure you just have a enough amount of three things to make your product or app successful in the market:

Your product must provide an value to the user.
You should have an already build in business community.
Or you have an enough capital for marketing.

Disclaimer: All the points mention in the point based on author experience and thought. Make sure to do your own research for your specific needs.